If you own a smartphone, you certainly have browsed an app store looking for useful – and, let’s face it, not so useful – apps. “On average, a consumer has 34 apps on its mobile device. However, most of those apps are not regularly used. In fact, on average, 16 apps are used weekly and only 4 are used daily.” 

A recent Yahoo! and Ipsos study finds gaming (67%), social networking (58%), weather (52%) and music (52%) apps are most commonly downloaded.

Types of apps downloaded

(Source: Yahoo! /Ipsos survey)

Astral Radio has developed 10 applications for its radio stations across Canada (Virgin Radio, NRJ, Hot 103, The Bear, CHOM, Rouge fm, CJAY and Boom). There is also an Astral Radio app that features a live stream of any Astral-owned radio station. On-demand content specific to each station, such as podcasts, new music and recordings of private performances are features that will soon be made available. The apps already available for all iOS devices (iPhone, iPad and iPod) and will shortly be available for BlackBerry and Android devices. So join the 455,000 Canadians and download the app!

And advertisers, if you interested in putting an ad on one of Astral Radio’s apps, contact the Astral Digital sales team for more information.